I’m a London-raised Creative Director with 15 years creating work across across film, TV, music and culture. I create ideas, develop campaigns and direct shoots with talent, helping streamers, shows, and films sound like themselves and find their people.

I love loud ideas delivered softly: bold concepts with a point of view, rooted in human behavior and crafted with care, kindness, and humor. I'm especially inspired by queer communities and pop culture.

I’ve led campaigns for Netflix, Apple TV, BBC, and Sony, and currently work as a Creative Director at Jellyfish in LA/NY— we recently snagged a Cannes Lions for our work on Severance, which was nice.

TL;DR: I make entertainment marketing that doesn’t feel like marketing.