Social is where I happily roll up my sleeves. From copywriting and clipping, to finding new meaning through edits and stills, I love getting stuck in.

The goal: make fans feel like someone gets it.

Today, my Jellyfish team and I publish 10–20 posts a day across Apple TV's social channels. Before that, I also…

• Helped grow Netflix title accounts to 1M+ followers, helping turn @sexeducation and @hatersbackoff into social accounts that felt like they lived inside their own worlds.

• Created content for @TaylorNation during the Reputation Stadium Tour documentary.

• Accidentally made headlines with a Photoshopped image of Adam Scott and Ike Barinholtz.

• Visited sets in Vancouver, LA, and London to capture behind-the-scenes moments and original content.

• Covered premieres and festivals with live social storytelling

• Made a frankly ridiculous number of memes and repeatable social formats

• Was interviewed by The Drum about what actually works on social

Agency: Jellyfish, Social Life, Freelance

Client: Apple TV+, Netflix, Freelance