BRAND WORK

MAKING A MARK

I’ve led brand campaigns, spanning strategy, art direction, copywriting, stunts, shoots and creator collabs - with a focus on championing perspectives others might overlook and hiring the right directors and photographers for the job.

One of my favorite lines I've helped bring into the world is "No Notes." We landed on this as perfect way to celebrate the women of Apple TV —characters who needed no edits. The line became the heart of the campaign and TV spot.

From casting plus-size talent in fashion shoots, to creating space for queer women to talk dating for Tinder on International Women’s Day and highlighting women in sport for Google, my goal is the same: put diverse voices and bodies front and center, where they belong.

Agency: Jellyfish, Social Life

Clients: Apple TV, Amazon Fashion/Reebok, Tinder